Circling Zero, Kantine & Tomorrow Drives

GREEN-HOUSE 2024 X Mercedes-Benz

Three Ways to Rethink What You Already Have

GREEN-HOUSE 2024 marked Mercedes-Benz Singapore's second year at the festival, and this time the collaboration expanded into three distinct experiences. Each one explored a different dimension of living and designing with less waste. Together, they formed a coherent argument: that responsible living doesn't have to come at the cost of pleasure, craft, or comfort.

Circling Zero

Commissioned jointly with Knock Knock Studio, Circling Zero picked up where Reincarnation left off. Used car parts, materials most people would write off, were transformed into functional art pieces through considered craft and design thinking. The showcase wasn't asking visitors to admire recycling. It was asking them to reconsider value itself: what gets thrown away, who decides, and what becomes possible when those decisions are made differently.

Steph Er admiring repurposed brake-disc sculpture doubles as both lighting and a playful display piece

For anyone interested in upcycled furniture, material innovation, or the growing conversation around circular economy in design, Circling Zero offered a grounded, tangible entry point.

Mercedes-Benz Kantine

A first-ever Mercedes-Benz pop-up café, developed in collaboration with FURA and co-founder Christina Rasmussen, the Kantine was a three-course plant-based dining experience that treated humble ingredients with the same precision usually reserved for luxury produce.

Behind the scenes at the Mercedes-Benz Kantine, where each plant-based dish was plated on bio-composite crockery

The Dogless Hotdog, slow-roasted carrots with microgreens and banana ketchup paired with a Cult Goop of cucumber, bell pepper, basil, and lime, is the kind of dish that makes you rethink what good food actually requires. Every item was served on crockery handcrafted by Pass It On Studio from FDA-certified bio-composite materials made from coconut husk, rice husk, and eggshells. The plate carrying the food was itself a statement about agricultural waste repurposed into something worth keeping.

Guests experiencing a three-course plant-based meal at the Mercedes-Benz Kantine pop-up cafe

Portions were reservation-only, a quiet nudge against the culture of excess. A limited run of New Age Goreng Pisang, caramelised banana ice cream with banana skin dulce, was served from 3pm onwards. It sold out.

Tomorrow Drives Mercedes-Benz

The third activation brought things outdoors. In collaboration with Helinox, a thematic campground invited visitors to slow down, bring their pets, take a picnic, and simply be outside together. Limited edition Mercedes-Benz Singapore x Helinox camping chairs, with an air-foam neck rest that doubles as a car neck rest, were given away through a pet photoshoot contest.

A couple and their dogs posed up by the outdoor campground at Tomorrow Drives Mercedes-Benz

It was the lightest of the three activations in concept, and perhaps the most human. Sometimes what conscious living looks like is just being present, outside, with the people and animals you care about.

Pet owners and their dogs excited to meet one another by one of the entrances to the festival

What It All Added Up To

Three activations, one through line: that the way we design, eat, and spend our time outside are all connected, and all worth reconsidering. GREEN-HOUSE exists to create the space for exactly that kind of rethinking, and partners who share that instinct tend to find that the festival is a good place to make it visible. If you're building something in that direction, there's likely a conversation worth having.

Knock Knock Studio transformed used Mercedes-Benz car parts into a striking wall installation at GREEN-HOUSE Festival 2024